§ 31-108. Advertisement of for-hire services.

(a)

No person may knowingly place or publish an advertisement in any electronic and/or printed publication which is primarily circulated, displayed, distributed, or marketed within Miami-Dade County, Florida, which advertisement identifies for-hire transportation regulated by this article, unless the advertisement includes the certificate number of the passenger motor carrier certificate holder.

(b)

For the purposes of this section, an advertisement shall be defined to include any announcement, listing, display, entry, or other statement of whatever nature or kind, and specifically to include a name and address or telephone number placed under a heading where the heading describes or encompasses any for-hire transportation regulated under this article.

(c)

No person shall advertise a rate or fare other than the rate or fare approved pursuant to Section 31-109.

(d)

No person shall advertise passenger motor carrier service in a manner that is false, deceptive or misleading including, but not limited to, representing the passenger motor carrier service as taxicab service or as demand response service.

(Ord. No. 17-30, § 1, 6-6-17)

Editor's note

Ord. No. 17-30, § 1, adopted June 6, 2017, repealed the former § 31-108, and enacted a new § 31-108 as set out herein. The former § 31-108 pertained to rules for operation and derived from Ord. No. 81-17, § 9, adopted Feb. 17, 1981 and Ord. No. 87-11, § 2, adopted March 17, 1987.