§ 33-96.1. Digital Point-of-Sale signs.

(a)

Digital Point-of-Sale Sign ("DPSS") shall mean a Class B (Point of Sale) sign on which a sign face is illuminated with digital technology. This section shall apply only to DPSS. A DPSS shall be permitted:

(1)

In BU and IU districts; or

(2)

For buildings or other structures intended for public assemblage, wherein provisions are made for 50 or more persons to assemble in one room or structure, including, without limitation, educational facilities, religious facilities, seaports, airports, sports stadiums, racetracks, and other similar uses.

(b)

DPSS shall be subject to the following mandatory conditions:

(1)

A DPSS shall conform to all sign size, placement, setback, and quantity limitations as provided elsewhere in this chapter and shall comply with all building code requirements.

(2)

Each DPSS shall comply with Section 33-96 of this chapter.

(3)

A minimum of 10 acres gross improved land area shall be required for the placement of a DPSS.

(4)

With the exception of airports or seaports, the subject DPSS shall be located only on a major or minor roadway as depicted on the adopted Comprehensive Development Master Plan Land Use Plan map.

(5)

A detached DPSS shall be surrounded by a minimum of 25 square feet of landscaped area. A plan indicating such landscape area shall be submitted to the Director at the time of building permit application.

(6)

The content of the DPSS shall be limited solely to the promotion of products or services offered on the premises. The only fixed message shall be the name of the company possessing a valid Certificate of Use for the subject premises.

(7)

A DPSS on which 30 percent or less of the sign face is illuminated with digital technology shall not be subject to the minimum land area, landscaping, and roadway placement criteria set forth in subsections (3), (4), and (5) above.

(Ord. No. 94-99, § 2, 5-17-94; Ord. No. 95-215, § 1, 12-5-95; Ord. No. 16-15, § 4, 2-2-16; Ord. No. 18-92, § 2, 9-5-18)