§ 31-615. Advertisement of for-hire services.

(a)

No person may knowingly place or publish an advertisement in any publication which is primarily circulated, displayed, distributed, or marketed within Miami-Dade County, Florida, which advertisement identifies for-hire transportation regulated by this article, unless the advertisement includes the for-hire license number of the limousine company.

(b)

For the purposes of this section, an advertisement shall be defined to include any announcement, listing, display, entry, or other statement of whatever nature or kind, and specifically to include a name and address or telephone number placed under a heading where the heading describes or encompasses any for-hire transportation regulated under this article.

(c)

No person shall advertise a rate or fare inconsistent with the rate or fare approved pursuant to Section 31-604.

(d)

No person shall advertise limousine service in a manner that is false, deceptive or misleading including, but not limited to, representing the limousine service as taxicab service or as demand response service.

(Ord. No. 00-139, § 1, 11-14-00; Ord. No. 16-44, § 1, 5-3-16)