§ 2-2201. Marketing Partnerships Program.

(1)

Definitions.

(a)

Marketing Partnerships Program —The Marketing Partnerships Program is a countywide sponsorship program whereby a third party will provide a financial benefit to the County in the form of non-tax revenue and/or in-kind fees (products or services) in exchange for the access to the marketing commercial potential associated with select County assets for the use in strategies to promote, sell, or distribute a product or service. Marketing partnerships will vary depending on County assets and corporate goals, but can incorporate certain marketing privileges such as naming and sales rights, facility and event signage, program advertising, and an exclusive proud product/services provider to the County.

(b)

Marketing Partnership Agreement —A Marketing Partnership Agreement is an agreement with a third party to provide a financial benefit to the County in the form of non-tax revenue and/or in-kind fees (products or services) in exchange for the access to the marketing commercial potential associated with select County assets for the use in strategies to promote, sell, or distribute a product or service. Marketing Partnership Agreements may incorporate but not be limited to certain marketing privileges such as advertising, exclusivity rights, naming rights, and other revenue-generating methodologies.

(2)

The Marketing Partnerships Program is hereby created to generate revenue for the County by using the commercial marketable value of county assets.

(3)

The Board of County Commissioners retains the authority for the allocation of any revenue generated by this Program.

(4)

The County Mayor or his designee is hereby delegated the following authority:

(a)

to develop, implement, and manage the Marketing Partnerships Program;

(b)

to enter into Marketing Partnership Agreements with an aggregate estimated value of less than $1 million. Agreements with an aggregate estimated value of $1 million or more and non-event naming rights require Board of County Commissioners approval;

(c)

to provide guidance to County departments regarding the proper application of the criterion of the program;

(d)

to provide assistance and consultation to departments regarding prospective marketing partnership activities and opportunities; and

(e)

to review and assist in the creation and negotiation of Marketing Partnership Agreements.

(Ord. No. 14-99, § 1, 10-7-14)